Defining audience segmentation is fairly easy, it simply means splitting your audience into smaller chunks based on different characteristics. Actually carrying out effective segmentation is another matter entirely. It requires thought, planning and extensive data-collection. If this sounds like a […]
Impact on AI on UK jobs market divides opinion, says BT survey IT decision makers are divided about the impact of disruptive technologies such as AI and automation – the so called ‘Fourth Industrial Revolution’ - …
Have you ever wondered why we do sales the way that we do? Our 21st century sales techniques weren’t just made up out of nowhere, they’re the evolution of centuries of humans trying to convince …
In our last post we taught you how to carry out effective competitor research. We’ll take that a step further in this blog, sharing eight of our top competitor research tools that will give you …
Many businesses will find themselves in debt at some point, although in last month’s blog we established that not all debt is bad! What is bad, however, is when the amount of money owed starts …
Labour made headlines in May 2017 with their manifesto’s bold proposal to “bring private rail companies back into public ownership as their franchises expire or, in other cases, with franchise reviews or break clauses.” Their …
Catch up on the big issues in this week’s Small Business Bites. We cut through the noise to dig out stories that really matter to UK small business owners, from the last month. Here’s our …
CRM (customer relationship management) systems are designed to make it easier for your business to keep track of your customers. They tend to work as centralised databases, storing all of your contact details and history. …
Most - if not all - people will encounter debt at some point in their lives. In fact, the average household in the UK now owes a record amount of £12,887, even before mortgages are …
Improving leads and sales is a strategy in itself and warrants valuable time being spent on it; after all, cash flow is the lifeblood of any business and what’s a business without any customers? Here …
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